Know Your Enemy
In The Art of War, author, Sun Tzu a sixth century B.C. general and military strategist tells us to “Know your enemy and you will win a hundred battles.” At RESCUE!®, we take this advice to heart. Our commitment to knowing and understanding insect behavior guides our research and development efforts and is responsible for our ability to continuously develop effective pest control products.
While military intelligence relies on one’s ability to interpret human communication and behavior, the challenges of deciphering insect behavior are not quite as clear. We can’t listen in to yellowjacket cell phone calls or sneak a camera into their nests to record the minutes of their secret meetings. What we can do is learn as much as we can about their behavior and what motivates it.
Sounds like an oxymoron — a contradiction in terms. Green means safe, healthy, eco-friendly and natural. And chemistry on the other hand is goggles, lab coats, Bunsen burners and toxic substances, right?
In fact, chemicals exist all around us. They’re part of the natural world and essential to the ways in which insects sense their environments and communicate with one another.
As human beings, we observe the world through our senses and express ourselves through language. Insects use their senses too — including their super-sensitive antennae to interpret and respond to chemical signals in their environments. Insects communicate and respond to stimuli chemically, by excreting and interpreting what scientists call semiochemicals.
Semiochemicals called pheromones are used by insects to alert one another to danger, to lead others to food, or to initiate sex. Understanding how to mimic these chemical messages to lure unwanted pests to their demise is the basis of RESCUE!® insect trap technology.
Bugs Tell Their Secrets
Data gathered by introducing various natural compounds to insect antennae then measuring the responses through our Gas Chromatograph-Electro Antennae Detector allows RESCUE!® scientists and technicians to “understand the enemy” and begin the process of devising effective countermeasures. Our team of chemists and insect experts then begins the process of creating and testing attractant “recipes” that will be effective in luring insects, safe for humans and the environment and reproducible through our manufacturing processes.
Effective by Design
Form and function are the two challenges every product designer begins with. What function must the product fulfill? And how can it be designed and built most simply and effectively?
At RESCUE!® our industrial design group consults with our highly trained team of insect experts, studies insect behaviors, habitats and environments and then applies that understanding to the rigors of computer aided product design and manufacturing. The result is a line of products that are simple, safe, durable and most of all — effective.