VisiLure in Agriculture: Odorless Options for Managing Fly Populations

VisiLure® in Agriculture: A Smarter, Cleaner Way to Manage Flies on Farms
 

Flies aren’t just a nuisance on commercial farms — they’re a persistent threat to animal health, productivity, and facility sanitation. Whether you manage a dairy, a poultry barn, a hog operation, or another animal-husbandry environment, you already know how quickly flies can overwhelm a space. The challenge is finding a solution that is effective, economical, safe for animals, and easy to use in real-world farm conditions.

That’s where VisiLure®, RESCUE!’s proven visual-based attractant technology, offers a unique advantage. Instead of relying on odors, pheromones, or chemical lures, VisiLure traps—like our Deck & Patio TrapStik—work by appealing to how flies see the world — using scientifically formulated colors and patterns to draw them in.

And in large-scale agricultural settings, that difference matters.

Why Flies Are a Serious Problem on Farms
 

Different types of livestock attract different species of flies — and each comes with risks:

Dairy Operations
 

• House flies and stable flies spread pathogens like mastitis-causing bacteria.
• Stable flies reduce milk production by stressing cattle and increasing energy expenditure.
• Fly pressure increases dramatically around milking parlors, feed lanes, and manure-handling areas.
   

Poultry Farms
 

• Flies thrive in litter, manure pits, and moist, warm environments.
• High fly populations can cause stress, reduced feed conversion, and regulatory complaints.
   

Hog Barns
 

• Manure and warm barns create ideal conditions for house flies and blowflies.
• Flies can spread disease vectors between pens and impact worker comfort and safety.
• Heavy chemical use is a common control method — but not always ideal for enclosed barns.

Other Animal Husbandry Settings

Equine facilities, goat farms, sheep stations, calf barns, and mixed-livestock settings all deal with:

• Rapid reproductive cycles (one pair of flies can lead to thousands in weeks)
• Biosecurity risks
• Sensitive air-quality environments
• The need for consistent, low-maintenance fly reduction tools

In all these places, odor-based traps can be impractical, and chemical sprays or baits often require repeated application.

Why VisiLure® Technology Works So Well on Farms
 

VisiLure traps attract flies without a scent. Instead, they feature high-contrast patterns and colors scientifically tested to be irresistible to flies’ compound eyes. Some of the top benefits for agricultural customers include:

1. Odor-Free Operation

In barns, pit rooms, milking areas, and enclosed sheds, the last thing anyone needs is another strong smell.
VisiLure traps:

• Add zero odor
• Won’t compete with or intensify livestock smells
• Are ideal for enclosed or semi-enclosed farm structures
   

2. No Chemical Attractants

Because they use visual cues instead of bait:

• There’s no mixing, pouring, or re-applying attractants
• No risk of animals getting into bait or spilled liquids
• No cross-contamination concerns
   

3. Safe Around Animals and Workers

VisiLure traps use an adhesive trapping surface and have no vapor or fumes, making them suitable for:

• Milking parlors
• Poultry houses
• Farrowing barns
• Feed storage rooms
• Equipment facilities
   

4. Low Maintenance

Commercial farms require solutions that work without needing constant attention. VisiLure traps:

• Stay effective for weeks
• Only need to be replaced when surfaces are filled
• Require no reactivation or re-baiting
   

5. Flexible Placement

These traps are designed to work where flies naturally land or move, including:

• Windows and sunlit walls
• Above feed alleys
• Near milking-parlor entrances
• Along poultry-house walkways
• Near manure-handling areas
• Inside equipment sheds
• In dry storage areas

Because they're visual rather than odor-based, farmers have far more freedom in where they can be placed. For ultimate placement flexibility, you'll love the new RESCUE! FlyPad.

Integrated Pest Management (IPM) Fit for Farms
 

VisiLure technology fits seamlessly into an IPM strategy because it is:

• Non-toxic
• Easy to monitor (you can visibly track fly pressure)
• Compatible with biological and chemical controls
• Safe to use year-round

Farm managers can use these traps as both:

1. A passive control method
2. A monitoring tool to detect population spikes

This helps optimize the timing of manure management, sanitation routines, and rotations of other control products.

When fly pressure is constant and conditions are challenging, reliability and low maintenance make a difference. VisiLure traps provide both.