At RESCUE!®, it’s our goal to design, manufacture and market the safest, most effective pest control solutions available for homeowners. Our products are the result of exhaustive and ongoing research and development, decades of experience and a commitment to solutions that respect the environment without sacrificing results.
Our company was founded during a time when harmful chemicals and pesticides were still the norm for controlling insects. Founder and President Rod Schneidmiller spent the 1970s working on a farm in Eastern Washington and saw ﬁrsthand that haphazard spraying of harmful chemicals was unsafe and only marginally effective. In addition, the pesticides often wiped out beneﬁcial insects like honeybees.
Schneidmiller anticipated that consumers would eventually become concerned about the damage and expense associated with this kind of "chemical warfare". After receiving his degree in agronomy and economics from Washington State University, the young entrepreneur sought to create a small device to trap bugs, with lures intended only for the targeted insect. He spent hours in the garage ﬁne-tuning a mixture of natural ingredients that, when broken down in water, would lure ﬂies.
A reusable-ﬂy trap was the ﬁrst product Schneidmiller developed. The plastic jar contained a powder attractant that dissolved in water and lured ﬂies through holes in the lid.
In an era where being “green” went against the grain, Schneidmiller was slightly ahead of his time. As he made sales calls to lawn & garden retailers, he and his product were ridiculed as buyers asked the question,
Eventually, a few small hardware and garden stores in Eastern Washington gave Schneidmiller a chance and began to stock the ﬂy trap on their shelves. As the product caught on, he continued to make innovations that resulted in a disposable trap -- also for ﬂies -- and a reusable trap for yellowjackets. In the mid-1980s, Ace Hardware became the ﬁrst major national retailer to buy Sterling's product line. The result was a huge breakthrough in awareness and acceptance for the insect trap category.