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VisiLure: Attract Flies with Sight, Not Smell

See the Science: How VisiLure Attracts Flies with Sight, Not Smell
 

Most fly traps rely on scents (usually unpleasant ones) to draw pests in. But RESCUE!’s VisiLure® technology flips that script, using sight—not smell—to catch flies.

Our researchers discovered that flies respond strongly to certain colors, contrasts, and patterns. By studying how the eyes of flies and other insects perceive light, they developed a visual “language” that turns traps into irresistible targets for many common household pests. No odors— just science and sticky innovation.

Why Visual Trapping Works
 

RESCUE! has become well-known in pest control for our best-selling outdoor fly traps. But anyone who's used our outdoor fly traps knows that those traps use a powerful scent-based attractant to lure flies, and it's a smell that you don't want to bring into your house. And while it's true that using outdoor fly traps will reduce the overall fly population in your area, thereby reducing the number of flies that can get into your house, there are times when you need to target those pesky stragglers that still manage to sneak in. That's where VisiLure comes in—when you have pests in an area where you can't use a scent-based trap, our VisiLure Traps are there to save the day.

  • Odor-free — use in places where you wouldn’t want to use a smelly trap.
  • Science-backed — built on extensive insect vision research.
  • Cleaner and smarter — no attractants to refill.

By mimicking the visual cues flies naturally seek out, VisiLure traps draw insects without drawing negative attention, making them perfect for use around the house and in parts of your yard where you can’t use traps with strong odors.

How to Get Rid of Flies In Your Home
 

We get emails and messages from customers all the time asking if they can use our outdoor traps inside their homes. The answer is "definitely not!" Our outdoor fly traps use a lure with a very strong odor, and you do not want that odor inside your house—trust us! When your pest problem is inside, Indoor Fly TrapStik is a great solution for trapping those annoying flies that get inside your home. You’ll get the best results by putting traps where flies already hang out:

  • Near windows and doors, where flies enter or gather.
  • Above sinks, trash bins, or food prep areas.
  • In mudrooms, laundry rooms, garages, or covered porches — those in-between spaces flies love.
  • Out of direct sunlight, but still visible at fly level.
  • Safely away from kids and pets (it’s very sticky!).

A few smart placements go a long way toward controlling flies in your house.

Bottom line: VisiLure® turns simple sight into powerful fly control. No scent or chemical lures required— just clever science and an easy-to-use trap!

 


TAGS: Flies